Today was my first meeting with someone from the Balkans—or not really, as it turned out. I met Marta Cerovecki. She is not a social entrepreneur, but certainly could be a very successful one. Put simply, she is the daughter of the ex-boyfriend of the neighbour (living in Oxford) of a student I met while teaching a class at Oxford on social enterprise—got it? Or let me make it a bit easier, she was the ex-girlfriend of the student’s brother. Not there yet, how about the stand-in for the neighbour (originally from Croatia) who could not meet me. All these things are true and I will leave it to the master-puzzler amongst you to solve this unintended, riddle-like introduction.
Marta (pictured below) taught me many things. I learned that Croatia is most definitely not in the Balkans (unless you want it to be). I was aware from another email that by lumping these 9 countries together I could cause offence—but by then the damage was done, and to reverse things could have caused more. I try now to use the term South-eastern Europe, but it lacks zing. Marta did confess she uses the term when it suits her (“Oh, I’m just from the Balkans, you know”). I do that too. Whenever I make remarks that in ignorance cause offence, I blame it on my being a myopic American.
Thanks to Marta I have also learned how to use this blasted camera. It took me two hours to change the date on the photo, but I feel a visual image will help this blog along, so I needed this lesson anyway. As we go on I hope to add live interviews and video-clips. Please bear with me—I am technically challenged.
Most importantly, Marta taught me a lesson about national pride. This is not ugly nationalism, but pride in the best sense. Marta is an exceptionally talented individual with an enormous amount going for her and a broad range of skills and interests. She came to live in Oxford for six years, had great prospects, but came back to Croatia last November to be part of the rebuilding. She loves Zagreb, feels at the centre of things in this bustling capital city and is proud of Croatia’s beaches and its 1800 islands (a figure supplied by Marta). Marta now has a job with US based Grey Advertising—in fact she was working on a project over the weekend and only her “Balkan” (or Croatian) hospitality compelled her to meet me for coffee (sorry, Grey!). If the social entrepreneurs I meet are like her (and we spoke of some of those we both knew of like SMS and EKO Mavrovic) this will be a very exciting trip!